Smart Anchor Ventures was established to work with entrepreneurial founders of innovative companies, helping them to achieve greater success by offering them our experience, stability and confidence in scaling their business.

Growth and Value Creation is our core objective, and we manifest this through the approach we take, processes we’ve developed, our investment philosophy and the results we deliver.

Crewyr Tyfiant A Gwerth

Growth & Value Creators

Growth & Value Creators

“Smart Anchor Ventures have provided the Tazio management team with the know-how, show-how and guidance to get the company investor ready. They take a hands-on strategic approach and even before we formally engaged they committed significant time whilst getting to know us, the dynamics of our business, and potential of our technology platform.”

Tom Stroud: Managing Director – Tazio

Investing & Acceleration

Investing & Accelerating

Smart Anchor Ventures works with and invests in UK businesses that have the potential to scale globally, particularly those located in the Welsh regions.

Our multi-disciplined team offer a hands on approach to enabling and facilitating growth acceleration and value creation. We’ve co-founded, run and successfully exited numerous businesses.

We possess extensive operational, commercial and financial expertise enabling us to advise and assist with preparing for capital fund raising, new product commercialisation, company growth development and succession or exit planning.

Businesses That Get Us Excited

Smart Anchor Ventures looks for early stage and established UK businesses led by exceptional management teams who have a realistic plan to deliver new growth and scale. Whilst sector agnostic we like technology-enabled companies that can differentiate themselves from their competitors and which are able to optimise their market position through successful commercialisation of their differentiation.

We love ambition, big thinking, a can do attitude and teams that listen.

Early Stage

  • 6-12 months trading
  • Minimum Viable Product
  • Strong market differentiator
  • Pilot clients in beta tests
  • Disruptive with mass market appeal
  • Scaleable

  • 12-24 months trading
  • Sales history with case studies
  • Recurring Monthly Revenue
  • Proven opportunity to scale
  • Growth capital required to scale
  • Defendable market position
Exit Ready

  • Trading 5-20+years
  • Experienced management team
  • Established market share & presence
  • Historical pedigree & profitable
  • Succession Management (Retirement/New Leadership)
  • Merger/Acquisition/Buy-Out Opportunity

“In a short period of time the team at Smart Anchor Ventures have helped us to restructure and prepare Ramp for a capital raise, whilst at the same time have opened their little black books and introduced several new global business opportunities that have the potential to seriously scale our company. We value them as a shareholder and their continued contribution to our future growth”

Neil Cocker: Co-Founder & CEO – Ramp Commerce

Creating Value Throughout the Business Lifecycle

Over the last 20+ years we’ve experienced most of the pain points and have faced many of the challenges of launching and growing companies, raising capital, hiring teams, entering new markets and even closing down businesses. During our own journeys we’ve amassed a wealth of knowledge that’s been refined over many years within our own companies or whilst working for others. This collective know-how means that we are able to bring to the table specialist areas of domain expertise and draw upon an extensive network of service provider relationships in order to help our portfolio clients achieve their goals and success.

Growth Strategy


Funding & Investment

IP & Licensing

Board Advisory

Partnership Development

“As young founders of a new fast growth start-up we recognised the need early on to surround ourselves with experienced individuals, people who’ve been there and done it. The guys at Smart Anchor Ventures have so far exceeded our expectations on a number of levels and their on-going guidance, mentorship and assistance in raising new capital will help us take Nudjed to the next phase of our development”

Warren Fauvel: Co-Founder & CEO – Nudjed

The Team

As an entrepreneurial business we understand the challenges fellow entrepreneurs face. In fact each of our team have built their own businesses and along the way have gained 60+ collective years of extensive experience having been involved in start-ups, fund raising, mergers & acquisitions and other crucial aspects of business lifecycle development.

Mark Hindmarsh

Mark Hindmarsh

Mark has 20+ years of high-level experience operating as an entrepreneur, investor and commercialisation expert in the technology and digital media sectors.

In 2006 he and Peter Jones co-founded Versatile Connections, a London based specialist advisory firm that has invested in, launched and exited from several technology companies, collectively creating over $80m in shareholder value.

Mark currently holds Board Advisor / Investment positions in a range of growing UK and US based businesses.

An adopted Welshman, Mark lives in the Gower, South Wales with his wife and two daughters. Despite his growing waistline and greying hair he’s a keen mountain biker, enjoys fishing (well telling stories about the one that got away) and for his sins is a Swansea City FC supporter


Jerry Ennis

Jerry Ennis

Jerry has more than 25 years of international investment, company building, product development and business strategy experience. He has held executive, non-exec board and operational roles in a number of established and start-up companies. In 2001 as a co-founding partner he established and helped run Doughty Hanson Technology Ventures a $300M Venture Capital fund.

Jerry is an active business mentor and investor working closely with the CEO and management teams of his portfolio companies.

Despite his Irish name Jerry is a native Welshman living near Newport, South Wales with his wife and daughters. As the greyer haired one of the team, he may not have the speed he once had, but when reminded often claims his experience allows him to set his own pace. This rings true in relation to his spare time pursuits, running and drinking fine single malt whisky.


Peter Jones

Peter Jones

Peter has over 20 years experience working as an entrepreneur, marketer, advisor and expert in technology commercialisation, digital marketing and new product launches.

A digital pioneer Peter helped launch and manage three digital agencies; Holmes & Marchant Digital, Arc Worldwide and TBWA-GGT Digital, strategising for Global brands such as Coca-Cola, Mars, Procter & Gamble and News International.

Peter currently holds Board Advisor / Investment positions in a range of growing UK and US based businesses.

An Englishman, with mix of French, Polish and Welsh, Peter lives in London. He’s the creative of the team and not surprising considering his great, great grandfather was Sir Roland Hill (inventor of the postage stamp) and his grandfather RG Jones invented the column speaker. A keen cyclist, he most definitely fits into the MAMIL (middle-age man in lycra) category.


“We first met Smart Anchor Ventures via our mutual shared interests in Nudjed. It quickly became apparent that we shared the same ethos and forward thinking approach to working with and supporting fellow entrepreneurs. As a result we’re now collaborating on a number of projects and investment opportunities.”

Ashley Cooper: Founding Director – Catalyst Growth Partners

Our Portfolio

Our growing portfolio consists of early stage and growth businesses lead by inspiring and ambitious founders. All are geared towards delivering future success through the commercialisation of the innovative technology solutions that they have developed.

Ramp CommunicationsBean & Gone
Perpetual V2GMaybe*

“Smart Anchor Ventures have played an instrumental part in helping us to secure new equity funding for our company as well identifying and assembling an experienced Advisory Board. From the moment we met them they seemed to understand our needs and believed in our vision. We are pleased to welcome them as active value-add shareholders.”

Andy Ling: Founder & CEO – Perpetual V2G

Contact Us

If you think that Smart Anchor Ventures could help your business, then please get in touch.


Cardiff Head Office:

Capital Building, 1st Floor
Tyndall Street
CF10 4AZ

London Office:

Prescription, 2nd Floor
29-31 Saffron Hill

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